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Mega Corp (Uber) denies cashing in on terrorism. Mega Corp (Uber) is cashing in on terrorism, evidence suggests. Mega Corp hands back tainted revenue (yay)


Everyone’s doing their bit to fight terrorism today!

Uber has made the news for refunding customers who were charged extra for taking a cab during last weekend’s terror attack at London Bridge and in its aftermarth.

But the company’s PR team told me at the time that its controversial – and lucrative – ‘surge pricing’ tool had been suspended during the incident. Which means there should be no money to refund.

(nb: Uber’s parlance for squeezing its customers – as opposed to its drivers as standard – is ‘Dynamic Pricing’).

Uber’s claim that there was no dynamic pricing in place fell to pieces in the face of the evidence mounted up on social media, which all suggested the truth was the precise opposite of what Uber told me in the above tweet.

Note Uber’s reasoning: ‘Demand is off the chart! They omit: ‘Due to a deadly terrorist attack!’

Vomit-inducing behaviour by this Mega Corp – but probably pretty predictable for any fan of dystopian science fiction set in a nightmare near future (or  today).

Uber’s problem here was two-fold: pumping up its revenue at a time like last Saturday night created the impression (however scandalous) that it sought to profit from terrorism. Also, all the evidence suggested that the opposite of what Uber told me was actually the truth.

I sent another tweet asking about the gap between Uber’s statement and the evidence of the receipts. For a long time there was nothing, then – like an Uber cab appearing at your door late – I received a tweet!

Turns out that the extra cash DID roll in from ‘dynamic pricing’ during the London Bridge terror attack.

Bad Uber.

However, the world’s most favoured but least popular taxi firm said it’s going to hand back all the extra £££ it made from reaping the London Bridge whirlwind, last weekend.

Good Uber.